Brand Identity + Website Direction

The Cotton Leaf

A handmade brand with a more personal digital home.

The Cotton Leaf case study hero visual

Industry

Handmade Products & Retail

Services

Brand Identity, Website Direction

Scope

Identity applications and product-led website presentation

The challenge

What needed to change

The brand needed an identity and online presentation that respected the handmade character of its products while keeping the shopping experience clear.

What was delivered

Concrete pieces of the work

  • Visual identity
  • Website presentation
  • Product display
  • Brand applications

The result

What the work supports

A more consistent brand presentation and a product-focused website experience that supports discovery and shopping.

Visual showcase

Actual project visuals.

The Cotton Leaf website home page shown on a desktop screen
The Cotton Leaf website viewed on a tablet beside yarn and thread
The Cotton Leaf process page shown on a laptop
The Cotton Leaf logo printed on canvas surrounded by buttons and thread
The Cotton Leaf circular logo sign mounted on an exterior wall

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